EMPOWERING TRUST IN FOOD

with Blockchain & Artificial Intelligence

THE BLOG JOIN THE <R>EVOLUTION

► MEET US AT THE SECOND EDITION OF “FOOD USE TECH” IN DIJON, FRANCE ON 20 & 21 OF SEPTEMBER 2018 - BOOTH C7

Food Use Tech is the first FoodTech event focused on new technological responses to emerging uses in the agri-food sector. It gathers all the ecosystem actors, allowing them to discover and create new projects. Food Use Tech is a real think tank that aims at creating synergies between participants, encouraging networking.

► DISCOVER “Project TAGsparency”…

A revolutionary Blockchain-based and Artificial Intelligence solution that will uniquely empower Trust in Food.

► PARTICIPATE TO THE “PROOF OF CONCEPT”

JOIN THE <R>EVOLUTION

► OUR MISSION

Active in the ICT field and more precisely in the FoodTech industry, we are 8 young professionals of 5 different nationalities - all with past entrepreneurial experiences - ready to launch an ambitious project aiming at improving the global food system.

► Project Name: TAGsparency

Objectives:

►Empowering Trust in Food

►Building Unprecedented Food Safety Features

►Enabling Food Waste Mitigation

►Improving Food System’s Economy

► WHY THIS PROJECT?

► Because Traceability and Transparency are far too weak !

Indeed, Traceability relies on systems that are not interoperable

And as for Transparency, the information we have on labels is not clear and often very misleading.

Plenty of information – important to our health and safety - is not communicated to consumers, nor to retailers.

We believe that enabling transparency via the blockchain will unlock a better world.

TAGsparency shapes the future of healthy, sustainable, transparent and secure food system.

It helps consumers to trust in their food and enables F&B professionals to trace their products from farm to fork.

► THE SOLUTION

TAGsparency brings an innovative and integrated solution to support traceability and transparency in the food system while making it a rewarding activity for all actors in the food chain.

The solution is proposed to Consumers, Producers, and Retailers in the form of a mobile application and Softwares as a Service (SaaS). It uses a smart combination of QR-codes, Blockchains, Data Analytics and Artificial Intelligence (GreyCat) to increase transparency and food safety while bringing an unprecedented level of trust.

By scanning TAGsparency QR-codes, Consumers will easily consult detailed, certified and unaltered information about food products like composition, origin of ingredients, allergens, quality labels, estimated nutritional values since production date... They can also be reminded to consume their purchased food products before expiration date, can check anytime if the product is still safe to consume since they bought it and can even send feedback directly to Producers or Retailers - including the direct notification of a potential food intoxication.

In return, Producers can use these direct feedbacks to retain customers, improve recipes, launch direct loyalty programs and ad hoc marketing activities. Most importantly, in case of detection of food product defects, the call-backs of concerned batches can be precisely, smoothly and efficiently executedwhile preserving the brand of both producers and retailers.

Finally, Retailers can use TAGsparency to mitigate food waste in stores while detecting more easily product with a short remaining life, and promote the distribution of transparent products that offer an unrivaled level of safety.

Blockchain is a shared cryptographically unalterable ledger for recording the history of transactions. It’s not centralized, it’s not owned by any party, it is democratized. Ultimately, it increases trust between parties, because every single modification of the information can be traced, and no one is on top. It increases accountability, and above all transparency.

QR codes are already placed on a significant number of food products. Today, they only aim at delivering poor marketing-related information and too few people are interested in scanning them. Their potential is very under-exploited by F&B actors to deliver meaningful information and services… So let's replace them all!