When there is a food safety outbreak, it generally takes ages to find the potentially incriminated food products and lots. In addition to expose humans to sanitary risks for weeks or months, food scandals can kill the economy of an entire segment. The Fipronil scandal has shown us recently that there is currently no effective nor efficient callback system in place.

Our complementary team of IT and Food Business experts are designing TAGsparency: a blockchain-based multiservice platform that aims at ensuring multi-party and transparent information disclosure over F&B products. Our objective is to build a platform, providing relevant information to both food professionals and final consumers. Not only we believe that this platform may impact the way food is produced, distributed and consumed but we are sure that this technology will provide an unprecedented level of food safety to the food system.

Blockchain is a shared cryptographically unalterable ledger for recording the history of transactions. It’s not centralized, it cannot be altered by any party. Ultimately, it increases trust between parties, because every single addition of information can be traced, with no one on top. It increases accountability, and above all transparency.

We aim at providing producers with a pay-as-you-use digital and secured nutritional label, in the form of unique QR codes to be placed on all their food products, and accessible via the smartphones’ camera app. Behind this QR Code, a public blockchain technology will allow all actors of the food chain to insert extensive information about ingredients, authentication, and the life cycle of each individual food product.

An artificial intelligence on top is continuously analyzing this data and is—among others— able to report potential intoxication alerts to concerned producers and enable producers to quickly launch a product callback over the concerned batches.